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Neuroeconomics
Dänemark
16
Werbewirkung
12
Advertising effects
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Consumer behaviour
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1983-1984
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Hansen, Flemming
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Christensen, Sverre Riis
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Kenning, Peter
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Plassmann, Hilke
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
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Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
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Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
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2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
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