Because of the large share of travel and tourism revenues in total Croatian GDP, it is worth noting the importance of the hotel industry for the Croatian economy. Therefore, the problem that arises from such an obvious and increasing dependence of our economy on the hotel industry is primarily...

Financial indicators are the most used variables in measuring the business performance of companies, signaling about the financial position, comprehensive income, and other significant reporting aspects. In a competitive environment, the performance measurement model allows performing...

Partly due to a growing interest in direct marketing, it has become an important application field for data mining. Many techniques have been applied to select the targets in commercial applications, such as statistical regression, regression trees, neural computing, fuzzy clustering and...