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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
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Neuroimaging insights into breaches of consumer privacy : unveiling implicit brain mechanisms
Tan, Wenying; Lee, Eun-Ju - In: Journal of business research : JBR 182 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015125384
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Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran; Tan, Wenying; Lee, Eun-Ju - In: Psychology & marketing 41 (2024) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10014467474