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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
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Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto; Martínez-Fiestas, Myriam - In: Journal of business research : JBR 126 (2021), pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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Neural responses to hedonic and utilitarian banner ads : an fmri study
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of interactive marketing 57 (2022) 2, pp. 296-322
Persistent link: https://www.econbiz.de/10015424202