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Smidts, Ale
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4
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ECONIS (ZBW)
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1
Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of management : JOM
39
(
2013
)
7
,
pp. 1760-1798
Persistent link: https://www.econbiz.de/10010199969
Saved in:
2
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
3
Exploring the minds of managers : insights from three neuroscience studies
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
- In:
The Oxford handbook of positive organizational scholarship
,
(pp. 138-151)
.
2012
Persistent link: https://www.econbiz.de/10010193538
Saved in:
4
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
5
Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Chan, Hang-Yee
;
Boksem, Maarten A. S.
;
Venkatraman, Vinod
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 891-913
Persistent link: https://www.econbiz.de/10015168477
Saved in:
6
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
7
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
8
The neural basis of morality
Boksem, Maarten A. S.
;
De Cremer, David
- In:
Psychological perspectives on ethical behavior and …
,
(pp. 153-166)
.
2009
Persistent link: https://www.econbiz.de/10003973731
Saved in:
9
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing Letters
19
(
2008
)
3
,
pp. 323-336
Persistent link: https://www.econbiz.de/10005680452
Saved in:
10
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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