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Neuroscience
Konsumentenverhalten
93
Consumer behaviour
92
Theorie
70
Theory
69
Neuroeconomics
34
Neuroökonomie
31
Decision
26
Entscheidung
26
Experiment
25
Neurowissenschaften
19
Market research
18
Marktforschung
18
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18
United States
18
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17
Kreislaufwirtschaft
17
Recycling
17
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16
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15
Cognition
15
Kognition
15
Reverse logistics
15
Willingness to pay
15
Lieferkette
14
Supply chain
14
Markenartikel
13
Zahlungsbereitschaftsanalyse
13
Emotion
12
Marketing management
12
Marketingmanagement
12
Behavioral economics
11
Brand
11
Gesundheitsrisiko
11
Health risk
11
Verhaltensökonomik
11
Water
11
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10
Product recovery
10
Produkt-Recycling
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3
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14
German
5
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Plassmann, Hilke
12
Reimann, Martin
6
Karmarkar, Uma R.
4
Weber, Bernd
2
Zaichkowsky, Judith Lynne
2
Aron-Wisnewsky, Judith
1
Bechara, Antoine
1
Bender, Thomas
1
Castaño, Raquel
1
Chabert, Michèle
1
Chandon, Pierre
1
Clithero, John A.
1
Clément, Karine
1
Cornil, Yann
1
Hansen, Flemming
1
Huettel, Scott A.
1
Kenning, Peter
1
Knutson, Brian
1
Kringelbach, Morten L.
1
Lindner, Axel
1
Mažar, Nina
1
Milosavljevic, Milica
1
Mormann, Milica
1
Nave, Gideon
1
Neuhaus, Carolin
1
Niessing, Jörg
1
Poehlman, T. Andrew
1
Poitou-Bernert, Christine
1
Preston, Stephanie D.
1
Ramsøy, Thomas Z.
1
Robitaille, Nicole
1
Schilke, Oliver
1
Venkatraman, Vinod
1
Williams, Lawrence E.
1
Yoon, Carolyn
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Faculty & research / Insead : working paper series
3
Gabler-Lehrbuch
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Neuroökonomie : Grundlagen - Methoden - Anwendungen
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of neuroscience, psychology, and economics
1
Organizational research methods : ORM
1
Psychology & marketing
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
3
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
5
Neuronale Korrelate von nutzenbasierten Entscheidungen
Plassmann, Hilke
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 165-193)
.
2011
Persistent link: https://www.econbiz.de/10008663303
Saved in:
6
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
7
Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
Saved in:
8
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
9
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
10
An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke
;
Mormann, Milica
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
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