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Analyzing the strategic role of neuromarketing and consumer neuroscience
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ECONIS (ZBW)
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Neuromarketing and consumer neuroscience : current understanding and the way forward
Agarwal, Sharad
;
Dutta, Tanusree
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530836
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Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
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