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~subject:"Neurowissenschaften"
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Neurowissenschaften
Consumer behaviour
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country image
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Giraldi, Janaina de Moura Engracia
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Oliveira, Jorge Henrique Caldeira de
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Betti, Kelley Cristine Mazzetto
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Chiappetta Jabbour, Charbel José
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Lourenção, Marina Toledo de Arruda
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European journal of marketing
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International journal of business forecasting and marketing intelligence : IJBFMI
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ECONIS (ZBW)
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Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de
;
Giraldi, Janaina …
- In:
International journal of business innovation and research
9
(
2015
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
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2
Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of business forecasting and …
9
(
2024
)
3
,
pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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3
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
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