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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - 2015
Persistent link: https://www.econbiz.de/10010490142
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - 2015 - Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.; Karmarkar, Uma R.; Nave, Gideon; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221
Persistent link: https://www.econbiz.de/10014470799