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Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S. - In: The international review of retail, distribution and … 22 (2012) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
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Retailing masculinity : gender expectations and social image of male grooming products in New Zealand
McNeill, Lisa S.; Douglas, Katie - In: Journal of retailing and consumer services 18 (2011) 5, pp. 448-454
Persistent link: https://www.econbiz.de/10009300061
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.; Knight, John G.; McNeill, Lisa S. - In: Journal of advertising research 51 (2011) 2, pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
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Parental financial role modelling and fiscal behaviour of young home leavers
McNeill, Lisa S.; Turner, Lucy - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 122-138
Persistent link: https://www.econbiz.de/10009768451
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Fashioning masculinity among young New Zealand men : young men, shopping for clothes and social identity
McNeill, Lisa S.; McKay, Jacob - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 143-154
Persistent link: https://www.econbiz.de/10011522196