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Seasonality in the consumer response to milk advertising with implications for milk promotion policy
Kinnukan, Henry - In: American journal of agricultural economics 68 (1986) 3, pp. 562-571
Persistent link: https://www.econbiz.de/10001017597
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Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos; Kaiser, Harry M.; Lenz, John E.; … - 1996
Persistent link: https://www.econbiz.de/10000935077
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Generic fluid milk advertising, demand expansion, and supply response : the case of New York City
Liu, Donald J. - In: American journal of agricultural economics 70 (1988) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10001053695
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Optimal control of generic fluid milk advertising expenditures
Liu, Donald J. - In: American journal of agricultural economics 72 (1990) 4, pp. 1047-1055
Persistent link: https://www.econbiz.de/10001099158
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Seasonality in the consumer response to milk advertising : implications for milk promotion policy
Kinnucan, Henry W.; Forker, Olan D. - 1982
Persistent link: https://www.econbiz.de/10002218500