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Consequences of corporate environmental marketing strategies in New Zealand organisations

LeCren, Nicolette; Ozanne, Lucie K. - In: Marketing Intelligence & Planning 29 (2011) 2, pp. 156-177

Purpose – This research aims to present an exploratory study of the consequences of environmental marketing strategies in New Zealand organisations. In general, empirical research on the impact of environmental practices on organisational outcomes is limited and inconclusive, thus a greater...

Persistent link: https://www.econbiz.de/10014946254

Consequences of corporate environmental marketing strategies in New Zealand organisations

LeCren, Nicolette; Ozanne, Lucie K. - In: Marketing intelligence & planning 29 (2011) 2, pp. 156-177

Persistent link: https://www.econbiz.de/10009156911

Sharing cathartic stories online : the internet as a means of expression following a crisis event

Veer, Ekant; Ozanne, Lucie K.; Hall, Colin Michael - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 314-324

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Psychological capital, coping mechanisms and organizational resilience : insights from the 2016 Kaikoura earthquake, New Zealand

Fang, Shupin; Prayag, Girish; Ozanne, Lucie K.; De … - In: Tourism management perspectives : TMP 34 (2020), pp. 1-13

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Exploring online peer-to-peer swapping : a social practice theory of online swapping

Philip, Heather E.; Ozanne, Lucie K.; Ballantine, Paul W. - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 413-429

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The impacts of attitudes, information, situation and behaviour on problem recognition : the impact on agrichemical training

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Synthesizing the effects of service quality, value, and customer satisfaction on behavioral intentions in the motel industry : an empirical analysis

Clemes, Michael D.; Gan, Christopher; Ren, Min - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 4, pp. 530-568

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Analysing the professional sport experience : a hierarchical approach

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Customer switching behavior in the New Zealand banking industry

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Business environment and investment potentials in selected Pacific Island countries

Gani, Azmat; Clemes, Michael D. - In: The journal of developing areas 49 (2015) 4, pp. 69-87

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