Using a sample of 103 first year business students at the Waikato Polytechnic in New Zealand, examines hypotheses that students’ performance is related to personality style; and that scores achieved in multiple choice assessments are a useful predictor of the likely outcomes for other types of...

The EC is one of the most important overseas markets for New Zealand companies. Many New Zealand companies, while claiming to be iche marketers, are actually competing in open segments on the basis of cost and price. These firms appear to place little importance on marketing variables such as...

Purpose – This exploratory study aims to examine the influence of immigrant employee effects within a sample of small New Zealand‐based international service providers. Design/methodology/approach – Seven immigrant employees from six firms were interviewed. The interviews examined...

A sample of “successful” (defined as those winning a major export in the previous three years) and less successful New Zealand companies were compared in terms of their use of foreign language specialists. Presents the results, which provided support for the expectation of a positive...