Branding has traditionally been viewed as an essential tool for marketers to establish an identity for their products. Even products among the commodity range make use of branding to establish a position for themselves in the market. Recent times, however, have seen the emergence of unbranded or...

Human tellers are still the primary means of product delivery, despite the trend towards electronic and remote banking. In New Zealand, there exists a newly deregulated environment in the financial services industry. Therefore a “customer‐oriented” approach is needed to achieve customer...

Branding has traditionally been viewed as an essential tool for marketers to establish an identity for their products. Even products among the commodity range make use of branding to establish a position for themselves in the market. Unbranded or “generic” products, therefore, tend to go...

Little has been written about the evaluative aspects of new product decisions within the broad reseller market. Reports a study, prior to which no known information existed about New Zealand retail grocery buyers′ evaluations of new products, procedures followed or importance attached to...

The degree of association between sophistication in distribution management and service performance differs across industries. While there are significant associations with some of the indicators of management sophistication in all three industries used in this study, there was no consistency in...

Physical distribution management in New Zealand, is still, in many companies, subordinate to other functions in the corporate organisational hierarchy. In this study of three industries (Menswear, Foodstuffs and Pharmaceuticals) it was found that most distribution executives were responsible for...