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"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product … Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by … experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a …
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"The focus of the book is on managing innovation through bridging gaps created from theories, relative advantages or … competitiveness, social differences, and innovation capability and performance"--Provided by publisher …
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"In this book, the researchers take a system's view that begins with a demand for deep, evidence-based understanding of design thinking phenomena. They continue with an exploration of tools which can help improve the adaptive expertise needed for design thinking. The final part of the book...
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