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~subject:"New product development"
~type_genre:"Fallstudiensammlung"
~type_genre:"Reprint"
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Brand management ; Vol. 3
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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
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Smith, Robert E.
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2010
Persistent link: https://www.econbiz.de/10003924405
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Creative design and
innovation
: how to produce successful products and buildings
Roy, Robin
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2024
Persistent link: https://www.econbiz.de/10014493743
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