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Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur; Verhage, Bronislaw J.; Green, Robert T. - 2006
Persistent link: https://www.econbiz.de/10003410961
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Purchasing roles in the family : an analysis of instrumental and expressive decision making
Verhage, Bronislaw J.; Green, Robert T. - In: European research : marketing, opinion, advertising 9 (1981) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10002950962