Innovative, distinct products and no “cheaper” copies of the “rich” world are essential in order to succeed at the “Base of the Pyramid” (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution spaces, which are both difficult to access....

High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalized" for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging...

In der wissenschaftlichen Literatur zum Innovationsmanagement - wie in der betrieblichen Praxis der Neuproduktentwicklung - wird der Einsatz von "innovativen Analogien" als ein vielversprechender Ansatz gesehen, denn hierdurch kann bereits bestehendes Wissen zur Lösung von Problemstellungen,...

High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging...

Innovative, distinct products and no "cheaper" copies of the "rich" world are essential in order to succeed at the "Base of the Pyramid" (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution spaces, which are both difficult to access. Literature...

Recent years have seen the emergence of low-cost innovations targeted at economically weaker sections of the society, seeking to align business with social welfare. In many instances, results on the ground have been, however, rather sobering as firms have generally (probably justifiably) worried...

Frugal products and services aim at satisfying the unsaturated demand of a large and growing middle class in many "emerging economies". Although research has been conducted in regard to the strategic importance of frugal innovations, so far, the actual development process of such innovations has...