The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasizes that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase...

Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. This book takes a bottom-up human-centred approach and examines examples that engage the poor in BoP...

Poverty alleviation is arguably the most burning social sustainability problem globally, and business innovation for market-based means of poverty alleviation has proliferated in recent years. The so called base of the pyramid (BOP) and inclusive market streams of research emphasise that such...

This paper explores diffusion patterns of frugal innovations. Frugal innovation refers to products or services that are affordable, easy-to-use, and innovated under conditions of resource scarcity. When such innovations migrate from resource-scarce contexts to developed countries they are termed...