Narrow search
Showing 1 - 4 of 4
Cover Image
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Cover Image
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Cover Image
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Cover Image
The role of corporate culture, market orientation and organisationl commitment in organisational performance : the case of non-profit organisations
Pinho, José Carlos; Rodrigues, Ana Paula; Dibb, Sally - In: The journal of management development 33 (2014) 4, pp. 374-398
Persistent link: https://www.econbiz.de/10010363285