One hundred forty characters seems like too small a space for any meaningful information to be exchanged, but Twitter users have found creative ways to get the most out of each Tweet by using different communication tools. This paper looks into how 73 nonprofit organizations use Twitter to...

How do participatory constituent practices affect the scope and intensity of nonprofit advocacy? In this exploratory study, we empirically examine this question through the use of survey data from a random sample of charitable nonprofit organizations in Arizona in 2007. Our findings show that...

The rapid diffusion of ‘microblogging’ services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for...

The extent to which nonprofit organizations are created by various forms of social capital is examined. Data are developed from the Social Capital Community Benchmark Survey, the Internal Revenue Service''s "charitable organization" Business Master Files, and other federal data sources. The...

Charitable giving is one of the essential tasks of a properly functioning civil society. This task is greatly complicated by the lack of organizational transparency and by the information asymmetries that often exist between organizations and donors in the market for charitable donations. The...

Though public relations scholarship has often discussed the possibilities of dialogue and engagement using social media, research has not truly explored this dynamic. Instead, research on social media platforms has focused on measuring the content and structure of organizational profiles. This...

The extent to which nonprofit organizations are created by various forms of social capital is examined.Data are developed from the Social Capital Community Benchmark Survey, the Internal Revenue Service's "charitable organization" Business Master Files, and other federal data sources. The number...