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~subject:"Nonprofit organization"
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Nonprofit organization
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Brand image
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Consumer behaviour
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Cho, Moonhee
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Park, Sunyoung
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Journal of promotion management : JPM
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Nonprofit and voluntary sector quarterly
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Public relations in the nonprofit sector : theory and practice
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Corporate donor : charitable organization partners ; a coorientation study of relationship types
Cho, Moonhee
;
Kelly, Kathleen S.
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 693-715
Persistent link: https://www.econbiz.de/10010392589
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2
Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee
;
Schweickart, Tiffany
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 281-295)
.
2015
Persistent link: https://www.econbiz.de/10010481103
Saved in:
3
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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