In the last few years, self-interest and opportunism have become the target for criticism from behavioural economics theorists who urge the introduction of a more complex - and hopefully a more realistic - view of economic agents' motivations. A number of models of choice have devised based on...

The main contribution of this paper is twofold. First of all, it focuses on the decisional process that leads to the creation of a social norm. Secondly, it analyses the mechanisms through which subjects conform their behaviour to the norm. In particular, our aim is to study the role and the...

Compliance with a social norm is a matter of self-enforceability and endogenous motivation to conform which is relevant not just to social norms but also to a wide array of institutions. Here we consider endogenous mechanisms that become effective once the game description has been enriched with...