Ihlen, Øyvind; Berntzen, Øystein - In: Journal of Communication Management 11 (2007) 3, pp. 235-246
Purpose – The purpose of this paper is to improve upon lobby theory by learning from a failed lobby campaign in which the lobbyist managed to annoy and anger key constituencies. Design/methodology/approach – The paper is a qualitative case study, conducted on attempts made by the Norwegian...