We outline a modified version of behaviour change called nudge plus, which incorporates an element of reflection as part of the delivery of a nudge. Nudge plus builds on recent work advocating educative nudges and boosts. Its argument turns on seminal work on dual systems that presents a more...

This paper makes a novel attempt at understanding the effect of a classic information nudge combined with a reflective commitment device in influencing the dietary choices of individuals. In doing so, it undertakes a field experiment with an unchanged subject pool at LSE Bankside Residential...

Nudging has been used to make public policies widely, in various fields such as personal finance, health, education, environment/climate, privacy, law, and human well-being. Nonetheless, with an increase in the applications of nudging, the toolkit of nudges also expanded massively, which...