Wie eine Umfrage in 14 Kaufzentren Gaborones (durchgeführt zwischen Juni 1983 und März 1984) zeigt, existiert eine klare Rangfolge von den am meisten zu den weniger aufgesuchten Zentren. Die Kunden entscheiden vor allem nach Preis und Qualität der jeweils angebotenen Waren, aber auch nach der...

In this article we propose a two stage procedure to model demand decisions by customers who are balancing several dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site. Although in such a market a consumer will typically...

A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways

In this article, contrary to popular belief, it is argued on the basis of Transaction CostEconomics that consumers will become dependent subcontractors on electronic markets.Consumers invest time and effort building up a relation with a producer or e-tailer; aninvestment that is idiosyncratic....