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~subject:"Online retailing"
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Online retailing
Consumer behaviour
54
Konsumentenverhalten
54
Beziehungsmarketing
43
Relationship marketing
42
Einzelhandel
34
Retail trade
34
Distribution channel
26
Vertriebsweg
26
Markenführung
23
Brand management
22
Sales promotion
19
Verkaufsförderung
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Markenartikel
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Theorie
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Marketing
14
Handelsmarke
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Online-Handel
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Store brand
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USA
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United States
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Advertising effects
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Marketing theory
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Marketingtheorie
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Werbewirkung
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Customer value
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Kundenwert
9
Preismanagement
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Pricing strategy
9
Advertising
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Brand image
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Markenimage
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Neslin, Scott A.
10
Verhoef, Peter C.
4
Konuş, Umut
3
Dinner, Isaac M.
2
Heerde, Harald J. van
2
Papies, Dominik
2
Shehu, Edlira
2
Bilgicer, Tolga
1
Carlson, Keith
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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1
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
4
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
5
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
6
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
7
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
8
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
9
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
10
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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