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Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust

Kim, Kyongseok; Kim, Jooyoung - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 145-158

Persistent link: https://www.econbiz.de/10009259485

Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts

Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya; Joo, Jinho - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 882-900

Persistent link: https://www.econbiz.de/10014428184

Following the breadcrumbs : an analysis of online product review characteristics by online shoppers

Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134

Persistent link: https://www.econbiz.de/10011706451

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

How much are sellers willing to pay for the features offered by their e-commerce platform?

Lee, Searom; Lee, Sang Yup; Ryu, Min Ho - In: Telecommunications policy : the international journal … 43 (2019) 10, pp. 1-10

Persistent link: https://www.econbiz.de/10012250505

How offline retailers adopt O2O : neighboring star shops and their proximity effect

Ryu, Min Ho; Kim, Eunhye; Lee, Sang Yup - In: Telecommunications policy : the international journal … 46 (2022) 3, pp. 1-8

Persistent link: https://www.econbiz.de/10013204562