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~subject:"Online retailing"
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Online retailing
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Deutschland
7
Information
5
Social Web
5
Social web
5
E-commerce
4
Electronic Commerce
4
Markenartikel
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Online-Handel
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Brand
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Dokumentation
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Marktstruktur
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Motivation
3
Three-mode PCA
3
Wissenschaftspflege
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Big data
2
Brand management
2
Customer engagement
2
Customer satisfaction
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Data-driven engagement
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Deskriptive Statistik
2
Experten
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Experts
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Forschung
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Germany
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Informations- und Dokumentationswissenschaft
2
Innovation management
2
Innovationsmanagement
2
Internet
2
Internet marketing
2
Kaufentscheidung
2
Kundenzufriedenheit
2
Logit-Modell
2
Markenführung
2
Marktforschung
2
Online-Marketing
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English
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Kunz, Werner
4
Obal, Michael
2
Albrecht, Arne K.
1
Anderl, Eva
1
Hofacker, Charles F.
1
Schumann, Jan Hendrik
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Walsh, Gianfranco
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British journal of management : BJM
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of service management
1
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ECONIS (ZBW)
4
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1
Trust development in e-services : a cohort analysis of Millennials and Baby Boomers
Obal, Michael
;
Kunz, Werner
- In:
Journal of service management
24
(
2013
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10009728599
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2
Relationship between online retailers' reputation and product returns
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Kunz, Werner
; …
- In:
British journal of management : BJM
27
(
2016
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011542967
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3
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
4
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
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