Platform marketplaces can potentially steer buyers to certain sellers by recommending or guaranteeing those sellers. Money-back guarantees—which create a direct financial stake for the platform in seller performance—might be particularly effective at steering, as they align buyer and...

Platform marketplaces can potentially steer buyers to certain sellers by recommending or guaranteeing those sellers. Money-back guarantees--which create a direct financial stake for the platform in seller performance--might be particularly effective at steering, as they align buyer and platform...

Written in a friendly, recipe-based style, this practical cookbook will show you how to create, maintain and customize attractive eCommerce solutions with ease.This book is written for anyone who is interested in building eCommerce solutions with VirtueMart. If you have little to no experience...

Intro -- PrestaShop 1.3 Beginner's Guide -- Table of Contents -- PrestaShop 1.3 Beginner's Guide -- Credits -- About the Author -- Acknowledgement -- About the Reviewers -- Preface -- Why PrestaShop? -- Simplicity and function -- Stability and progress -- It's cool! -- Open source and OSL are...

This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.This book is for people who are interested in creating an...