We study product recommendations in an online environment where a firm provides strategic product recommendations to consumers. We develop an analytical framework to integrate recommendations into the consumer product search process. The firm sells two imperfectly substitutable products with...

The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising across a wide range of consumer behaviors. Two unique...

Online platforms offer access to a larger social group than is generally available through offline contacts, making the internet an emerging venue for seeking casual sex partners. The ease of seeking sex partners through classified ad sites may promote risky behaviors that increase transmission...

Price dispersion is an important indicator of market efficiency. Internet-based electronic markets have the potential to reduce transaction and search costs, thereby creating more efficient, “frictionless,” markets as predicted by theories in information economics. However, prior work has...

In this paper, we analyze how different dimensions of a seller's reputation affect pricing power in electronic markets. Given the interplay between buyers' trust and sellers' pricing power, we use text mining techniques to identify and structure dimensions of importance from feedback posted on...