Similar Search Results

Commentary: governing technology-enabled omnichannel transactions

John, George; Scheer, Lisa K. - In: Journal of marketing 85 (2021) 1, pp. 126-130

Persistent link: https://www.econbiz.de/10012391430

Marketing in the sharing economy

Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; … - In: Journal of marketing 83 (2019) 5, pp. 5-27

Persistent link: https://www.econbiz.de/10012176084

Platform exploitation : when service agents defect with customers from online service platforms

Zhou, Qiang; Allen, B. J.; Gretz, Richard T.; Houston, … - In: Journal of marketing 86 (2022) 2, pp. 105-125

Persistent link: https://www.econbiz.de/10013258793

Online influencer marketing

Leung, Fine F.; Gu, Flora Fang; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 226-251

Persistent link: https://www.econbiz.de/10012819752

The effect of online shopping platform strategies on search, display, and membership revenues

Lee, Ju-Yeon; Fang, Eric; Kim, Jisu J.; Li, Xiaoling; … - In: Journal of retailing 94 (2018) 3, pp. 247-264

Persistent link: https://www.econbiz.de/10011930788

Online relationship formation

Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40

Persistent link: https://www.econbiz.de/10011697750

Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Data privacy in retail : navigating tensions and directing future research

Martin, Kelly D.; Palmatier, Robert W. - In: Journal of retailing 96 (2020) 4, pp. 449-457

Persistent link: https://www.econbiz.de/10012495483

Hybrid sales structures in the age of e-commerce

Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302

Persistent link: https://www.econbiz.de/10011963025