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Online retailing
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
Who's hiding? : room rate discounts in opaque distribution channels
Yang, Yang
;
Jiang, Lan
;
Schwartz, Zvi
- In:
International journal of hospitality management
80
(
2019
),
pp. 113-122
Persistent link: https://www.econbiz.de/10012058624
Saved in:
3
To purchase or to remove? : online shopping cart warning pop-up messages can polarize liking and purchase intention
Zhao, Haichuan
;
Wang, Xuehua
;
Jiang, Lan
- In:
Journal of business research : JBR
132
(
2021
),
pp. 813-836
Persistent link: https://www.econbiz.de/10012581666
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