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A combined prediction model of cross-border e-commerce export volume based on BP neural network and SVM
Zhong, Haidong; Zhang, Jinhui; Zhang, Shaozhong - In: International journal of technology, policy and … 23 (2023) 3, pp. 310-328
Persistent link: https://www.econbiz.de/10014426729
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The rhythm of shopping : how background music placement in live streaming commerce affects consumer purchase intention
Zhang, Shengliang; Guo, Dinghao; Li, Xiaodong - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014372545
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The smarter startup : a better approach to online business for entrepreneurs
Cabage, Neal; Zhang, Sonya - 2013
Persistent link: https://www.econbiz.de/10009789094
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Characteristics and roles of streamers in e-commerce live streaming
Zhang, Shengliang; Huang, Chaoying; Li, Xiaodong; Ren, Ai - In: The service industries journal 42 (2022) 13/14, pp. 1001-1029
Persistent link: https://www.econbiz.de/10013362166
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Impact of international trade on cross-border e-commerce development : an empirical study based on the evidence from Ningbo city in China
Zhong, Haidong; Zhang, Shaozhong; Song, Wenlan; Zhang, … - In: International journal of technology, policy and … 21 (2021) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10012595282
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Research on the financing income of supply chains based on an E-commerce platform
Yu, Hongxin; Zhao, Yuanjun; Liu, Zheng; Liu, Wei; … - In: Technological forecasting & social change : an … 169 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012804988
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The effects of relational bonds on purchasing intention in the live streaming context : the moderating role of platform type
Zhang, Shengliang; Song, Yuqi; Guo, Dinghao; Ren, Ai - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 707-736
Persistent link: https://www.econbiz.de/10015049461
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Consumer style inventory and intent to social shop online for apparel using social networking sites
Kang, Ju-young M.; Johnson, Kim K. P.; Wu, Juanjuan - In: Journal of fashion marketing and management 18 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010392840
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MC 2.0 : testing an apparel co-design experience model
Wu, Juanjuan; Kang, Ju-young M.; Damminga, Cara; Kim, … - In: Journal of fashion marketing and management 19 (2015) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10011300516