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Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment
Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh - In: Journal of marketing research 61 (2024) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10014584191
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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460829
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Selling in an asymmetric retail world : perspectives from India, Russia, and the US on buyer-seller information differential, perceived adaptive selling, and purchase intention
Rippé, Cindy B.; Weisfeld-Spolter, Suri; Dubinsky, Alan J. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 4, pp. 344-362
Persistent link: https://www.econbiz.de/10011629742
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Digital coupon promotion and platform selection in the presence of delivery effort
Jiang, Yuqing; Liu, Fan; Lim, Andrew - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648885
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Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan; Liao, Huchang; Al-Barakati, Abdullah - In: Omega : the international journal of management science 115 (2023), pp. 1-21
Persistent link: https://www.econbiz.de/10014304592