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"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-13

Persistent link: https://www.econbiz.de/10013488539

The concept of flow in online consumer behavior

Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014

Persistent link: https://www.econbiz.de/10010234041

Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Handbook of strategic e-business management, (pp. 347-370). 2014

Persistent link: https://www.econbiz.de/10010234042

Hedonic motivations in online consumption behaviour

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: International journal of business environment : IJBE 8 (2016) 2, pp. 121-151

Persistent link: https://www.econbiz.de/10011624590

Utilitarian motivations in online consumption : dimensional structure and scales

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Electronic commerce research and applications 13 (2014) 3, pp. 188-204

Persistent link: https://www.econbiz.de/10011348323

Reducing ecommerce returns with return credits

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Electronic commerce research 23 (2023) 4, pp. 2011-2033

Persistent link: https://www.econbiz.de/10014418057

Purchasing through social platforms with buy buttons : a basic hierarchical sequence

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Journal of organizational computing and electronic commerce 30 (2020) 1, pp. 67-87

Persistent link: https://www.econbiz.de/10012264449

To have or have not : buy buttons on social platforms

Martínez-López, Francisco J.; Li, Yangchun; Su, Wan; … - In: Journal of business research : JBR 105 (2019), pp. 33-48

Persistent link: https://www.econbiz.de/10012128476

Using instant refunds to improve online return experiences

Martínez-López, Francisco J.; Feng, Changyuan; Li, … - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366377

Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - 2024

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

Persistent link: https://www.econbiz.de/10014558562