The purpose of the analysis is to clarify the effect of personal information on switching costs in the internet shopping market. In order to shop on internet shopping sites, users must register with the site and provide information. In addition, many internet shopping sites provide the user's...

What policy measures might contribute to greater use of e‐commerce within the Asia‐Pacific region, especially on a cross‐border basis? What are the potential benefits, versus the potential costs? How feasible might it be to implement such measures? Surveys of consumers and merchants...