Groupon pioneered a new business model which combines the features of daily deals and group buying. This so-called social coupon industry has experienced explosive growth in recent years. In this paper, utilizing a large proprietary dataset of Groupon users, the authors develop three hypotheses...

Help-seeking and help-giving have been investigated extensively in other areas, such as psychology, education, and child development, but have received relatively little attention in consumer behavior settings, where retailers often provide consumers with help. We draw from the extant literature...