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But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

Wang, Yiru; Xu, Xun; Kuchmaner, Christina A.; Xu, Ran - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10014370583

How communication mediums shape the message

Oba, Demi; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 406-424

Persistent link: https://www.econbiz.de/10015144199

Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews

Binder, Markus; Heinrich, Bernd; Hopf, Marcus; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2123-2138

Persistent link: https://www.econbiz.de/10013556702

Unveiling the cloak of deviance : linguistic cues for psychological processes in fake online reviews

Li, Lin; Lee, Kyung Young; Lee, Minwoo; Yang, Sung-Byung - In: International journal of hospitality management 87 (2020), pp. 1-13

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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory

Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512

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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments

Jung, Jaehwuen; Bapna, Ravi; Gupta, Alok; Sen, Soumya - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 59-81

Persistent link: https://www.econbiz.de/10012500151

Trust and the online conversation : the case of online reviews

Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160

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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - 2024

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

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Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking

Shukla, Anuja; Mishra, Anubhav - In: Vision : the journal of business perspective 27 (2023) 5, pp. 639-649

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What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681