Vojvodic, Katija; Matic, Matea - In: Challenges for the trade in central and southeast Europe, (pp. 155-171). 2013
Purpose This chapter explores the relationship between impulsive online purchasing and the features of online consumers. Design/methodology/approach The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The...
