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Segmenting multichannel consumers across search, purchase and after-sales

Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71

Persistent link: https://www.econbiz.de/10011598574

The extent of "deceptive" advertising by wine retailers : caveat venditor

Gokcekus, Omer - In: International journal of wine business research 36 (2024) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10014484120

Impacts of marketing strategy and social media activity on the profitability of online wine shops : the case of Hungary

Balogh, Jeremiás Máté; Mizik, Tamás - In: Economies : open access journal 10 (2022) 12, pp. 1-15

Today, the wine business can benefit significantly from the advantages of online sales and the use of social media …. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online …

Persistent link: https://www.econbiz.de/10013499872

Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops

Habann, Frank; Zerres, Christopher; Zaworski, Lukas - In: International journal of internet marketing and … 12 (2018) 3, pp. 255-269

Persistent link: https://www.econbiz.de/10011918362

Comparing online retail loyalty segments of Indian Gen Z buyers

Soni, Pavleen; Vohra, Jyoti - In: The international journal of productivity and … 72 (2023) 9, pp. 2717-2735

Persistent link: https://www.econbiz.de/10014431843

Market segmentation of online shoppers : a Bayesian approach

Mishra, Manit; Mohapatra, Snigdha - In: International journal of business innovation and … 32 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10014438455

Preference minorities and the internet

Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682

Persistent link: https://www.econbiz.de/10009272398

Consumer shopping orientation : identification and characterization of outshoppers

Patel, Jayesh D.; Shukla, Yupal S. - In: Journal of Indian business research 8 (2016) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10011659845

The role of fashionability in second-hand shopping motivations

Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268

Persistent link: https://www.econbiz.de/10011556678

An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats

Jiang, Pingjun; Balasubramanian, Siva Kumar - In: Electronic commerce research and applications 13 (2014) 2, pp. 98-109

Persistent link: https://www.econbiz.de/10011348330