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Multiple online channels allow a retailer to cover a wider range of situational purchase settings but also expose it to a more complex spectrum of consumer purchase behavior. Compared with the conventional desktop computer-based Web channel, the mobile-based application channel enables retailers...
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This paper compares the financial and environmental performance of two revenue models for the online retailing of groceries: the per-order model, where customers pay for each delivery; and the subscription model, where customers pay a set fee and receive free deliveries. We build a stylized...
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Amazon has been making significant investments to expand its fulfillment network that receives merchandise from vendors and third-party sellers, and then picks, packs, and ships customer orders. Media and policy attention have increasingly focused on this growing distribution network. We show a...
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Firms commonly undertake philanthropic campaigns as a means of attracting and retaining customers. Such campaigns often take the form of charity-linked promotions, whereby a firm donates a specific amount to a charitable cause when a customer takes up the promotion through a related purchase. We...
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Internet technology has allowed for a higher degree of de-coupling between the information-intensive sales process and the physical process of inventory management than its brick-and-mortar counterpart. As a result, some Internet retailers choose to outsource inventory and back-end operations in...
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