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~subject:"Online retailing"
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Online retailing
Consumer behaviour
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33
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33
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32
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24
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Malthouse, Edward C.
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Maslowska, Ewa
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Kim, Su Jung
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Viswanathan, Vijay
2
Block, Martin P.
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Dens, Nathalie
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Fudurić, Morana
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International journal of advertising : the quarterly review of marketing communications
2
Journal of retailing and consumer services
2
Bridging the gap between advertising academia and practice
1
Challenges in an age of dis-engagement
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Handbook of research on customer engagement
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ECONIS (ZBW)
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1
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
Saved in:
4
On the go : how mobile shopping affects customer puchase behavior
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011308947
Saved in:
5
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
6
Do online reviews affect customers differently when they are actually read?
Maslowska, Ewa
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Challenges in an age of dis-engagement
,
(pp. 59-70)
.
2017
Persistent link: https://www.econbiz.de/10011688271
Saved in:
7
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
8
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
9
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
10
Is webcare good for business? : a study of the effect of managerial response strategies to online reviews on hotel bookings
Lopes, Ana Isabel
;
Malthouse, Edward C.
;
Dens, Nathalie
; …
- In:
Journal of service management
35
(
2024
)
6
,
pp. 22-41
Persistent link: https://www.econbiz.de/10015208225
Saved in:
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