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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu; Oppewal, Harmen - In: Journal of retailing 94 (2018) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu; Oppewal, Harmen; Chung, Yuho; Peng, Ling - In: European journal of marketing 57 (2023) 12, pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
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The influence of online review exposure on reviewers’ intensity level of negative word of mouth
Rouliez, Paulette; Tojib, Dewi; Tsarenko, Yelena - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 5, pp. 712-733
Persistent link: https://www.econbiz.de/10012053337