Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10010243633
Recent research suggests that the sales rate of a product would increase immediately after a seller posts a "scarcity message" to alert potential consumers that there are only a few units left in inventory. Knowing this effect, should an online seller post scarcity messages? In this technical...
Persistent link: https://www.econbiz.de/10014106827
To influence demand, some online retailers post messages (e.g., “5 units or less left in stock”) on their product pages to signal impending stockouts. These “scarcity” messages provide consumers “partial” inventory information, revealing only an upper bound on the number of units...
Persistent link: https://www.econbiz.de/10012842813
To influence demand, some online retailers post messages (e.g., “5 units or less left in stock”) on their product pages to signal impending stockouts. These “scarcity” messages provide consumers “partial” inventory information, revealing only an upper bound on the number of units...
Persistent link: https://www.econbiz.de/10012863601