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Problem definition: We consider an online retailer selling multiple products to multiple zones over a single period. The retailer orders the products from a single supplier and stores them at multiple warehouses. At the start of the selling period, the retailer determines the order quantities of...
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We consider a retailer selling a single product to consumers through an offline (brick-and-mortar) channel and an online channel. The consumers in each channel are heterogeneous such that the product fits the tastes of only a fraction of these consumers. The retailer provides a product...
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This review covers some fundamental operations of online business and marketplaces. Topics include introduction to online retailing, online marketplaces, analytics and AI for online retailing, supply chain management for online retailing, logistics equipment and technologies for online...
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Problem definition: As the ecosystem of e-commerce marketplaces becomes more competitive, retailers on the marketplaces are increasingly relying on cross-channel marketing to access potential customers. Despite the growing popularity and widely expected benefits of cross-channel marketing,...
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Problem definition: We consider a customer-to-customer (C2C) platform that provides an inspection service. Uncertain about his product’s authenticity, a seller sells his product through the platform. Before purchasing, a buyer obtains a signal of the product authenticity from the product’s...
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