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Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

Persistent link: https://www.econbiz.de/10010408384

A multilevel investigation of the role of retail stores in cross-border shopping

Wong, IpKin Anthony; Lam, Iok Keng Veronica - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 837-853

Persistent link: https://www.econbiz.de/10011517477

The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation

Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111

Persistent link: https://www.econbiz.de/10012289263

Retail shopper marketing: the future of promotional flyers

Ziliani, Cristina; Ieva, Marco - In: International journal of retail & distribution management 43 (2015) 6, pp. 488-502

Persistent link: https://www.econbiz.de/10011387793

Do channel integration efforts pay-off in terms of online and offline customer loyalty?

Frasquet Deltoro, Marta; Miquel, Maria-José - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 859-873

Persistent link: https://www.econbiz.de/10011775727

Future of brick and mortar retailing : how will it survive and thrive?

Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607

Persistent link: https://www.econbiz.de/10012608880

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Customer engagement model and consumer behaviour within omnichannel retailing

Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144

Persistent link: https://www.econbiz.de/10013258250

Creating a retail multiverse : the case of KARE's city studio

Sarstedt, Marko; Moldovanu, Vladimir - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 4, pp. 53-58

Persistent link: https://www.econbiz.de/10014440141

In-store augmented reality design : fashion retail's perspectives

Xue, Liangchao; Parker, Christopher J.; Hart, Cathy - In: International journal of retail and distribution management 52 (2024) 7/8, pp. 817-832

Persistent link: https://www.econbiz.de/10015158221