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Online commodity recommendation model for interaction between user ratings and intensity-weighted hierarchical sentiment : a case study of LYCOM
Zhang, Chonghui; Zhang, Na; Su, Weihua; Baležentis, Tomas - In: Omega : the international journal of management science 129 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015085204
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Understanding how customer interaction drives e-loyalty during returns handling in online retailing
Li, Mingfang; Choudhury, Askar; Zhang, Na - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 590-607
Persistent link: https://www.econbiz.de/10015416717
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How the source dynamism of streamers affects purchase intention in live streaming e-commerce : considering the moderating effect of Chinese consumers’ gender
Peng, Lifang; Zhang, Na; Huang, Ling - In: Journal of retailing and consumer services 81 (2024), pp. 1-13
Streamers, as innovative web influencers and persuaders, have played a crucial role in business marketing success. Extensive research has shown that the characteristics of streamers impact consumers' purchase intentions. However, there is limited research on how the source dynamism of streamers...
Persistent link: https://www.econbiz.de/10015116762