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Online retailing
Consumer behaviour
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Konsumentenverhalten
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Virtual reality
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Virtuelle Realität
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Beziehungsmarketing
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Relationship marketing
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Augmented reality
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Cognition
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Customer satisfaction
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Einzelhandel
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Kundenzufriedenheit
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Retail trade
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Customer integration
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Kundenintegration
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Locomotion
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Online-Handel
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augmented reality
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Brand image
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Creativity
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Personality psychology
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Salespeople
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Situated cognition
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Social Web
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Social web
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Verkaufspersonal
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Journal of retailing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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ECONIS (ZBW)
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Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
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