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Apart from reducing buyer search costs, web-based commerce has also enabled the use ofintelligent agent technologies that reduce seller search costs by targeting buyers, customizing,and pricing products in real-time. Our model of an electronic market with customizable productsanalyzes the...
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We study how electronic markets that facilitate broader inter-firm transactions affect the vertical scope of emerging IT-enabled extended enterprises. We do so by modeling firms in a three-tier value chain who are each connected to a common electronic market that facilitates direct business...
Persistent link: https://www.econbiz.de/10012769945
Online commercial interactions have increased dramatically over the last decade, leading to the emergence of networks that link the e-commerce landing pages of related products to one another. Our paper conjectures that the explicit visibility to consumers of such ldquo;product networksrdquo;...
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It has been conjectured that the peer-based recommendations associated with electronic commerce lead to a redistribution of demand from popular products or "blockbusters" to less popular or "niche" products, and that electronic markets will therefore be characterized by a "long tail" of demand...
Persistent link: https://www.econbiz.de/10014046934
We study how electronic markets that facilitate broader inter-firm transactions affect the vertical scope of emerging IT-enabled extended enterprises. We do so by modeling firms in a three-tier value chain who are each connected to a common electronic market that facilitates direct business...
Persistent link: https://www.econbiz.de/10014062833
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